Privacy Policy

Last updated: January 2026

Welcome to Velvet Bloom Co ("we," "us," or "our"). We are committed to protecting your privacy and being transparent about how we handle information when you visit velvetbloomco.com (the "Site"). This Privacy Policy explains what data we collect, how we use it, and the rights you have under the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws.

By using our Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.

1. Who We Are

Velvet Bloom Co is an independent beauty content and affiliate publication. We review, compare, and recommend beauty products, skincare routines, and cosmetic brands. We do not sell products directly; instead, we earn commissions when readers purchase through affiliate links on our Site.

2. Information We Collect

We collect only the information necessary to operate the Site, improve your experience, and meet legal obligations. The categories of information we collect are described below.

2.1 Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. We use the following types of cookies:

Essential cookies: Required for the Site to function properly, including remembering your cookie preferences, supporting page navigation, and maintaining basic security. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with the Site (for example, which articles are read most often) so we can improve content and performance. We may use providers such as Google Analytics, which aggregate and anonymize data where possible.
Affiliate cookies: When you click an outbound product link, our affiliate partners (such as retailers and affiliate networks) may place a cookie on your device to track whether your visit results in a purchase. This is how we earn commissions at no extra cost to you.

You may accept, reject, or manage non-essential cookies at any time through our cookie banner or your browser settings. Disabling cookies may affect Site functionality.

2.2 Usage Data

When you browse our Site, we automatically collect certain usage information, including:

Pages viewed and time spent on each page
Referring website or search term
Links clicked, including outbound affiliate links
Date and time of your visit

This information is used in aggregate to measure content performance and improve the user experience.

2.3 Device and Technical Information

We may collect technical details about the device you use to access our Site, such as:

Browser type and version
Operating system
Screen size and device type (mobile, tablet, desktop)
Approximate geographic location (derived from IP address, typically at the country or city level)
IP address (truncated or anonymized where required by law)

2.4 Newsletter Email Address (Optional)

If you choose to subscribe to our beauty newsletter, we collect your email address with your explicit consent. Newsletter signup is entirely optional and is never required to read our content.

We use your email address solely to send you:

Curated beauty product recommendations
Seasonal guides, tutorials, and editorial updates
Occasional promotional content from selected affiliate partners

You may unsubscribe at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

3. How We Use Your Information

We process your information for the following purposes:

To operate, maintain, and secure the Site
To analyze traffic patterns and improve our beauty content
To attribute affiliate referrals and receive commissions from partner retailers
To send our newsletter to subscribers who have opted in
To comply with legal obligations and respond to lawful requests

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under the GDPR:

Consent: For non-essential cookies, analytics, affiliate tracking, and newsletter subscriptions.
Legitimate interests: For securing our Site, preventing fraud, and understanding how our content performs, balanced against your rights and freedoms.
Legal obligations: Where required to comply with applicable law.

5. Sharing of Information

We do not sell, rent, or trade your personal data to third parties. We share information only with trusted service providers who help us operate the Site, and only to the extent necessary. These include:

Analytics providers (e.g., Google Analytics)
Affiliate networks and retailer partners (for commission tracking)
Email service providers (for newsletter delivery)
Hosting and security providers

All processors are bound by contractual obligations to handle data securely and in line with applicable privacy laws.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

6.1 Rights Under GDPR (EEA / UK Residents)

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
Right to lodge a complaint with your local supervisory authority

6.2 Rights Under CCPA / CPRA (California Residents)

Right to know what personal information is collected and how it is used
Right to delete personal information we hold about you
Right to correct inaccurate personal information
Right to opt out of the "sale" or "sharing" of personal information (note: we do not sell personal information)
Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the details in Section 10.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy:

Newsletter email addresses are retained until you unsubscribe or request deletion.
Analytics and usage data are typically retained in aggregated or anonymized form for up to 26 months.
Cookie-based identifiers expire according to the lifespan set in our cookie banner.

8. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

If you access the Site from outside the country where our servers are located, your information may be transferred internationally. Where personal data is transferred outside the EEA or UK, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

10. Children's Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates the most recent revision. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Velvet Bloom Co
Email: privacy@velvetbloomco.com
Website: velvetbloomco.com

We aim to respond to all legitimate requests within 30 days.